Popular Dating Site Uses Web 2,0

Released on: September 13, 2008, 4:06 am

Press Release Author: Jerome Butterfield

Industry: Entertainment

Press Release Summary: “Fatisbeautiful.com is a community first and a dating site
second,” Bitton said. “By creating an online world where people can come together
with others just like them, I believe fat people, that are often shy and reserved,
will have a place to really come out of their shells and be who they truly are.

Press Release Body: Montreal, Quebec – Through an innovative approach to modern
cyber-technologies in a fashion popularly referred to as “Web 2.0,” developers of a
rapidly growing website are taking a bold step well beyond their competitors

Www.fatisbeautiful.com has been wowing the World Wide Web with its successful safe
haven for overweight people and that success, according to experts, is rooted not
only in the proactive approach to creating a respectful web community, but also in
the progressive use of modern technology.

Web 2.0 is a commonly used idiom that describes a modern approach to web technology
through enhanced creativity, information sharing and collaboration among users. This
methodology has led to the evolution of web-based communities like
FatisBeautiful.com. According to web experts, it is a website full of genuine
interactivity that allows users to connect with other members, the provider and
first-rate technologies. Developers of the site said they feel harnessing Web 2.0
technology was a necessary step in reaching their goal of creating a community for
fat people.

By crafting clear, spacious web pages that aren’t overwhelmed by a cluster of links
and ads, users will have more elbow room to navigate the multifaceted site with ease
and comfort, according to one of the site’s co-founders, Sidney Bitton. Working
closely with his co-founding partner Serge Bensimon, Bitton said the interactive
community site, committed to establishing a respectful, accepting environment, is
profile-based with a multitude of sections that give users an opportunity to be part
of something and to feel good while doing it.

“Web 2.0 is an important part of our goal,” Bitton said. “The site is easy to
navigate and understand. People can create profiles, post video confessions and meet
their soul mate with ease. They can do it all without a masters degree in
engineering. It allows users to create and manage their own content and give them
that sense of control and freedom they need.”

With a targeted demographic that continues to grow, statistics put the number of
Americans that are extremely obese at over nine million, according to
Obesityinamerica.org. There are 60 million obese Americans and, with the count up
over 127 million, 65% of American adults, ages 20 years and older, are overweight.
Fatisbeautiful.com has a strong customer base and experts predict this site will
soon dominate the web with its high-end technology and carefully placed filters that
give users a sense of freedom and safety.

The site, said Bitton, gives these millions of people in the United States and
around the world a place to come together without the stigma that often surrounds
weight issues. When people go on public forums like MySpace and YouTube, Bitton
explained, they are often subjected to the harsh judging public that use stereotypes
as a weapon.

FatisBeautiful.com is designed to filter out those bad apples and give these
millions of people a place they can call home, he said. It’s a place they will never
be told they have to be thin. Members will never see diet pill ads or anything that
disproves the belief that fat is beautiful. Using modern technology is an important
part of providing that safe, social meeting ground, Bitton said.

Bitton, who holds a degree in psychology, has dedicated his work to self-esteem and
self-acceptance issues. He has said the site provides a positive environment that
will help fill a void for overweight people and allow them to benefit from honest,
open relationships. Although there are personal ads, Bitton said the site is more
focused on building a sense of community and refuge for the overweight.

“Fatisbeautiful.com is a community first and a dating site second,” Bitton said. “By
creating an online world where people can come together with others just like them,
I believe fat people, that are often shy and reserved, will have a place to really
come out of their shells and be who they truly are. We needed to take advantage of
the community-oriented technology out there in order to give our members the perfect
platform to be themselves – with dignity and respect.”





Web Site: http://www.fatisbeautiful.com/

Contact Details: Contact:
Sidney Bitton,
Fat is Beautiful Inc.
5555 Westminster Ave.
Montreal, Quebec H4W 2J2
(514) 299-7228
info@fatisbeautiful.com

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